Hey there!
I’m Sheronda
Creative Director based in Atlanta, GA
What I do
Creative Leader. Strategic Thinker. Cross-Functional Collaborator. Professional Yapper.
I’m an award winning Creative Director who leads marketing and brand campaigns for television, streaming, social and digital platforms. My goal with every project is to think beyond the brief and bring Big Ideas to life. Building meaningful relationships has been my key to success and I'm passionate about cultivating teams where everyone feels valued. I’ve had the privilege of working for NBC, FOX, Coca-Cola, MTV, Paramount and more. Let’s connect!
Quiet on set..
CREATIVE DIRECTION
BET Hip Hop 50th Anniversary
I led the GEMA (Global Entertainment Marketing Academy of Arts & Sciences) award-winning BET “We Do It For Hip Hop” campaign to commemorate the 50th Anniversary of Hip Hop. From highlighting the origins of Hip Hop, to the evolution of the genre, the creative was appreciative, celebratory and proud.
With over 50 exclusive interviews from Hip Hop pioneers, artists, music executives, producers, DJ’s, fashion stylists and more, the expansive collection of stories culminated in an original short film documentary: For the Love of Hip Hop. Check it out below.
VH1 Basketball Wives
How do you refresh a legacy reality TV franchise 12 seasons in the game? Toss out the playbook & go for the unexpected. For season 12 of Basketball Wives, we placed our cast in the opulent world of a classic tea party — a sharp contrast from the high drama and intensity of the series. From the shoot-based promotional tease to final key art and graphic design package, this campaign was a seamless visual integration that proved tea is best served hot.
Set Design: Before & After
Behind the scenes
Promotional tease
Promotional trailer
Primary key art
Secondary key art
My Expertise
SCRIPTED
UNSCRIPTED
LIVE
PRODUCTION MANAGEMENT
Coca-Cola Hilltop 50th Anniversary
To celebrate the 50th anniversary of The Coca-Cola Company's Hilltop Commercial, Coca-Cola created a capsule consumer products line, the 1971 Unity Collection. To promote the collection, the Coca-Cola Studios team remade the classic Hilltop commercial featuring original performances by local artists, showcasing apparel, accessories and products that celebrate an era.
